15 October, 2017
Grassy and Rolex 50 years together
Rolex celebrates 50 years of history with Grassy as the firm's official distributor renovating its space in the mythical rotunda in Gran Via 1. The new space with harmonic and elegant decor intends to create a pleasant ambiance to improve the customers experience.
For this special occasion Grassy presented the “50 windows for one story”, a tour through the history of Rolex watches since the relationship with Grassy began in 1967. It was shown in the Gran Via 1 building with 50 mythical pieces one for each year.Furthermore o commemorate these 50 years Grassy put 50 Rolex Explorer models and 10 Cellini ones up for sale in exclusivity with a commemorative engraving on the back which have become collector items.